GoPro series 8 and new accessories launch Campaign

At Swordfish-SF we've done the launch videos for various iterations of the GoPro Cameras. My job was leading the project which means working with the awesome folks at GoPro to figure out the most impactful way to showcase all the new features on the latest Go Pro camera, then do proof of concept animatics to demonstrate the concept and finally animate, light and shade the 3d GoPro cameras.

Then work with their team of editors and creatives to integrate action footage and get them the shots needed all their different use cases.